Chosen Institution

There are four main producers of magazines in the UK. These are Hearst, Conde Nast, Bauer and IPC media. Between them they publish some of the most popular magazines in the UK. However, these companies will be unlikely to publish my magazine. This is because they are nationwide companies which distribute their magazines across the whole of the UK, which would not be suitable for my magazine. This is because my magazine will be aimed at an audience located in the region which the magazine is about with a small secondary audience of people outside of this region but who are still interested in the lifestyle. This makes me feel that they would be unlikely to publish my magazine because the audience for it is not large enough for the cost of them producing it, making it unfeasible for them to do so.

After looking at the four publishers in more detail I have come to the conclusion that the best of them for producing my magazine would be IPC media, if I want to distribute my magazine on a large scale. This is because this company has a large variety of different lifestyle magazines which it publishers making me feel they are the most experienced of the four when it comes to producing magazines of this genre. IPC media publishes many different lifestyle magazines including Country Living, which shows they have had experience with these sorts of magazines. They also produce magazines like Shooting UK, a magazine about hunting. This strikes me as  a fairly small market to aim for. This makes me feel that out of them all this company is the most likely to agree to publish my magazine.

However, I feel that this company is too large so I will need to look at more a more regional publishing company who will distribute it to the correct audience for the style of magazine. This suggests that I will need to use a publishing firm based in Cornwall. DC Media UK publishes local magazines and newspapers in the Cornwall area including Cornwall Today magazine, a magazine of the same genre as the one I am looking at producing. This makes me feel that this is the best publisher for my magazine as they have experience in the magazine genre and will be able to distribute the magazine to the desired audience.