Thursday, 1 October 2015

Audience profile


In this post I am going to analyse my target audience specifically. The first part of my target audience is going to be the age range of them. For my magazine my target audience will consist of people aged between 15-20 years old. The way in which I will try and appeal to my audience will be affected by this category as some content and features will stereotypically appeal to people within certain age ranges. I will use certain media theory and my results from my target audience survey in oder to appeal to these people.  The results from my survey show that possibly 100% of the people who completed my survey came from the same age range as my target audience. This will allow me to easily target this audience.

The second part of my audience profile is the gender of my target audience. Stereotypically with an older audience, females tend to choose to read lifestyle magazines more than males. However as this will be aimed at a younger audience instead I don't feel that this will apply. The results from my survey are also fairly split meaning that I have a good idea of how to appeal to both a male and a female audience. This means that I will target both a male and female audience.

The next part of my audience is the sexuality of them. For my magazine sexuality isn't a factor which will affect my target audience as the genre of magazine doesn't stereotypically appeal to one sexuality over another and is fairly neutral. This means that I can't define my target audience using sexuality.


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