Double page spread analysis

Double page spread 1- Coast magazine

This double page spread is very simple and doesn’t feature a lot of content. This suggests that this is aimed at a young audience as they stereotypically don’t like to digest a lot of information in the form of a lot of text.

The masthead of this page is fairly small and simple but uses a couple of fonts, which can be seen as quite fun. The fact that there are two fonts used can be seen as fun which will stereotypically appeal to a young audience. The colour white is the only colour used in the masthead, which connotes perfection. They may have used this to suggest that this article is the perfect magazine for a regional lifestyle magazine.

The main image used on this double page spread takes up the whole page and forms a background on which the content is laid upon. The main image features a building set in a coastal area with a stunning setting. This can be used to help people relate to this article as well as interest them, so they are more likely to purchase the magazine.

The only real colour used except the ones in the image is the colour white. The colour white connotes perfection which may be used to suggest that this is the perfect article for people who are interested in reading a regional based lifestyle magazine.

The layout of this magazine is very simple which may be used to attract a young audience. The only text used on this double page spread is in a small paragraph which shows how little text there actually is.

The typography on this double page spread can be seen as fun. This is because there are a couple of different fonts used. One of these fonts are fairly fancy which suggests that they are trying to            make the magazine seem fun but this can also be used to appeal to an older audience as they stereotypically find these sorts of fonts appealing.

Double page spread 2- Cornwall Today

The masthead on this double page spread compared to the one featured on Coasts can be seen as very fun. This is for a variety of reasons. The first reason for this is that there are a full lowercase words used which is not typical for a masthead. The second reason that this can be seen as fun is because there are two different colours used. The first colour used is the colour black. The colour black connotes power. This suggests that they feel that this is a powerful article at attracting their target audience to their magazine. The other colour used on the masthead is the colour red. The colour red connotes passion. This may be used to suggest that the magazine is passionate about the stories they include and are passionate about writing a magazine that is appealing to their target audience.

Like the main image on the previous double page spread the one on this one forms the background of the page and all other content is layered on top. The main image features a busy harbour. This is an important aspect of life in cornwall and is historically one of cornwalls most important industries. This allows the target audience to relate to the magazine as it shows a stereotypical scene in the region which the magazine is based.

The only other colour used on this double page spread is the colour white. The colour white connotes perfection. This may be used to suggest this is the perfect article for people in the target audience, who will be interested in anything to do with living in Cornwall. This can include people already living there, people visiting the area to get an insight into what it would be like to live in Cornwall and for those interested in moving to the area as this would give them a good insight into what the typical Cornish life includes.

The layout ion this double page spread is much busier than the previous one which I have analysed. This could be used to connote that this magazine and article is fun. This may be used to relate to a young target audience as this audience will stereotypically find things which are ‘fun’ appealing. As Hebdige said ‘youth as fun’ suggesting that anything which can be seen as fun will appeal to a young target audience.

The typography of this page can suggest that this magazine is aimed at a young target audience. This is because the font which is used can be seen as fun. The style of the font is fairly blocky and has a slight variation to typical fonts that may be included on a magazine as there are certain ‘curves’ and ‘flicks’ to it. This sort of font will stereotypically appeal to a young audience. By using a font like this they are not limiting their target audience to a specific gender whereas the colour scheme may seem to suggest that they are aiming their magazine towards a slightly more masculine audience.

Double page spread 3- Cornwall Life

This masthead takes up a similar proportion of the page compared to the other magazines which I have analysed and this seems to be a convention which most of the double page spreads follow. It takes up approximately an eight of one of the pages.

Unlike the other double pages which I have analysed this doesn’t use one image as the background for the page. Instead is chooses to use a plain white background with 5 relatively small images used on the page laid around all of the text featured on the page. This layout style will generally not appeal to a young audience as they would stereotypically find a layout with large images and a small amount of text more appealing as they stereotypically don’t like to do a lot of reading to get to the information and prefer it to be displayed in a more visual way. The main image on this page features a sort of festival. This could be used to attract a target audience of people living in these sorts of areas or people who are interested about these areas. This will attract them to this article because from this they can infer they will get an insight into the sorts of events which happens in areas such as Cornwall. This sort of event will attract to some people and not others. However, this kind of article doesn’t really limit their target audience as it doesn’t seem to appeal to one sort of audience or another as it is fairly general which may give them a large audience base.

The only colour one this double page spread which I haven’t analysed on previous double page spreads is the colour green. This colour green can connote nature. This would make sense because of the title for the page. By using the colour green they are relating the article to nature meaning that this will indirectly attract people who are interested in the natural side of Cornwall. The colour green is the only colour used on this double page spread which suggests that this is not designed to attract a young audience because these will usually prefer to see colour used a lot more because this can be seen as fun, which is an important theme to a young audience.

The typography of this double spread also suggests that this magazine is aimed at an older audience. This is because it comes across as very formal. They have used a large letter T to start the article which is stereotypically an old fashioned way of starting a piece of text which will allow an older audience to relate to this article because they are more likely to have experienced text laid out in this way.