These results show that 100% of the people asked the survey were aged between 0-18 years old. This is because I posted my questionnaire on Facebook which meant that my Facebook friends could do the survey and those friends are aged between 0-18yrs. This will mean that the results of my survey will be biased for an audience of people aged between 0-18 years old. However this may be good because the primary audience for my music magazine will be young people of this age.
These results show that 50% of the people asked had an approximate household income of $0-$24,999, 40% had an approximate household income of $25,000-$49,999 and the remaining 10% of people had an approximate household income of $50,000-$74,999. These results show that the majority of the people asked to complete the survey were on a fairly low average household income which means they will have a lower amount of disposable income so they are less likely to purchase music magazines.
These results show that 100% of the people who completed the survey were of a White/ Caucasian ethnicity. This is because the majority of my peers and friends are of this ethnicity. These will make my results biased to the preferences of this ethnicity. For example people of the White/ Caucasian are less likely to prefer rap music compared to other genres.
These results show that 80% of the people asked the survey enjoyed reading music magazines and only 20% of the didn't enjoy reading them. This means that the majority of young people enjoy reading music magazines which means that I should base my music magazine at a young audience.
These results show that the majority of people read music magazines once a week with 50% of the people asked. this suggests that my music magazine should be released on a weekly basis in order to attract the majority of the target audience to my magazine.
These results show that 50% of the people asked like Pop music which is the majority of people. this suggests that my music magazine should be aimed at young people and should be in the genre of Pop music as this will attract the majority of the target audience of young, heterosexual people. however the least popular genres were classical and heavy metal so my magazine should not be in these genres.
These results show that the majority of people purchase a music magazine on a weekly basis with 40% of people asked. this is more evidence to suggest that my music magazine should be released on a weekly basis.
Secondary Research
“Any media text is created for a particular audience and will usually appeal most to this particular target audience” (Hall and Holmes, 1998). Alongside my primary target audience this theory quote suggests that I should create a magazine that would appeal to one target audience. The majority of the audience surveyed wanted a magazine in the pop genre which suggests I should make this magazine and make these people my target audience.
The mass audience according to my survey wanted pop magazines. The media theorist Marxist would argue that a mass audience is generally made up of working class people. Almost all of the people who I surveyed were in this social class which suggests that I should use a mass audience strategy when making my magazine.
My audience is British meaning that they should prefer a British style magazine however as Kissinger said in 2011 "globalisation is really another name for the dominant role of the United states". This means that I should probably target both the British and American side of the music industry as this would appeal to the most people.
The NRS model is one of the most common ways of identifying a target audience based on social grade. My target audience would fit into social grades C1-E, so I should include articles, features and content which should appeal to people in the lower middle class down to those at lowest level of subsistence.
The "hypodemic needle model" states that "audiences were passive and could simply be injected with messages created by media producers." However research suggests that audience views media products in one of three different ways. Firstly, they could view it as the media producer intended them to see it. The second way of viewing is where the audience rejects the intended meaning and receive a completely different meaning. The final way in which they could view a media product is by basically accepting the meaning but interpreting it to suit their own position.
This means that I have to be careful when producing my magazine if I wanted to keep the target audience as wide as possible. I don't want my audience to miss interpret features and content that I include in my magazine. For example, if I used an image which is too revealing it may be miss interpreted by some members of the audience and may put them off from viewing my media product. One such audience would be towards the younger end of my target audience.
Audience members may choose to consumer media text for a number of possible reasons. Firstly they could chose it for diversion, so that they can escape for everyday problems which will allow them to relax, release stress and fill excess time. Secondly they could chose a particular media text because of their own personal relationships. This is where they use the media for emotional and other interactions, almost like a substitution for soap operas. Another possible reason is because of personal identity, as they want to construct their own identity from character included in media texts, as well as learning behaviour and values. Finally they could use media text for surveillance, where they are trying to gather information. Texts that are good for this include the news, educational material, weather and more. This is called the Uses and Gratification theory.
When producing my magazine I will have to take these reasons into consideration so that what I include may appeal to all of these people.
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