Double Page Spread Construction

I started with an image which I wanted to use as the background for the double page spread. I chose this image because it featured people of a similar age to my target audience doing activities which my target audience would like to do. this should attract them to the article.

I then put in the masthead for this double page spread. I chose a fun font with an eroded feel because I thought that it would appeal to my target audience because it could be seen as fun and could relate to the theme of the coast, with the water and seaside attraction.

Finally I put in the text for the article in a simple font and colour, which would stereotypically appeal to my target audience. I positioned this text in a way which follows the conventions set by professional publications.


I talked to a group of people who laid within my target audience categories asking them for feedback on this product, and soon discovered that they wanted me to change the layout of these pages.

The first thing I decided to do was to sort out a more fun yet simplistic layout which would appeal to my target audience. For this I decided to make one side of A4 white and place an action shot of a surfer on the other side of the page which is something which I feel my target audience will find exciting. 

I then decided that one of the things which will draw my audience to an article is through a fun and exciting title. I chose to use a blocky font as this is something which will stereotypically appeal to my  audience. On the right hand page I chose to use a black fill to hide the image and then crop out the shapes of the letters for my title in order to create the effect which can be seen above. The image is shown through the text, making the magazine seem fun and exciting. 

I then chose to use the original image chosen for this product but make it smaller and as a secondary image. I thought this was a good idea as during my audience research I discovered that my target audience likes seeing a lot of images. This image also shows a busy beach scene which my audience may find appealing. 

I then positioned the text for my article in the white space on the left hand side of the double page spread giving it a simplistic yet sophisticated feel. 

Finally, in order to follow conventions set by professional magazines I added my name as I had written the article and taken the image and featured a page number in the bottom right corner of the page.