Audience Preferrences

In this post I will analyse the results gathered from a survey which I carried out to find what my target  audience would like to see included in my regional lifestyle magazine. 

The results show that 60% of the people surveyed were of a female gender. This suggests that my results will be swayed to this audience. This means that I should take this into account when I analyse the result of my results and realise that these results will be biased towards females. 

These results show that 90% of the people who responded to my survey were aged under 18 yrs old and the remaining 10% were made up of people aged between 18 and 24.  This shows that they could all be classed as youth. This will be good as this will give me a clear idea of what my target audience want from my magazine, as this age group is my primary target audience. 

These results show that 100% of the people who completed my survey were of a white/caucasian ethnicity. This is good army primary target audience is made up of people of this ethnicity. These results should show me how to appeal to these people particularly. 

These results show that 100% of the people who responded to my survey were of a heterosexual sexuality, which is good as these people are my primary target audience. This means my results will, give me a clear idea of how to appeal to this group of people.

These results show that the large majority of people who responded to my survey had an average household income of under £24,999 and no one had an average household income of over £99,999. This suggests that these people belong in social grades C1-E. This is good as they are my target audience and my results will show me how to appeal to this audience. 

These results show that the most popular article idea with the people surveyed would be about music. However, as this is a regional based magazine and there are no upcoming music event is this region, making this very difficult today. However, another popular category with 40% of the responders selected Extreme sports. This is possible for me to do because surfing is very famous in the Cornish region.

These result show that the people who completed my survey would like to see a modern style magazine. This means that my target audience would like to see this as the majority of the people who completed my survey laid within my target audience. 

These results show that there was a split between the two most popular names for my magazine. These were Spindrift and Bards, with 40% each. This means that I could choose either of those and still appeal to the large majority of my target audience. 

These results show that the large majority of the responders want to see an article about Trebarwith Strand for my double page spread, with 50% of the responses. This suggests to appeal to my target audience I should do an article on this. 

These results show that to appeal to my target audience I should use bright colours, as this is what they find appealing. This got 40% of the responses