Audience Research

My data shows that all of the people who did my survey were in the 18-24 age category. These results are biased as all the people asked we're all college students which would make them all of a similar age. This will affect the way the magazine should be designed as a younger audience require different contents in a magazine compared to an older audience.

Two thirds of the people asked we're female. This will make my later results biased as a female audience has generally got a different opinion of what content should be included in the content of a magazine compared to a male audience. As a consequense at the moment I have no real data on what the general male audience may want to see in the magazine.

All of the people who we're asked had an average household income of $0-$24,999 which suggests that they will not spend a lot of money on magazines. This also means the magazine should not be aimed at an upperclass audience and should be aimed at a lower and middle class audience so the magazine should not include certain stories or lexis.

My results show there is a variety of ethnic groups in the people I asked this means that the magazine should be aimed at all ethnic groups. This means the magazine should include stories aimed at all ethnic groups and not just a british audience. It should also include only simple vocabulary as not all people will be able to understand complicated english words.

All of the people asked in my survey were hetrosexual which means the magazine should be aimed at a hetrosexual audience. However it would be good to get the opinion of any homosexual or bisexual members of the college as it would be beneficial to get their opinions about content of the magazine.

Two thirds of the people I asked to complete my survey said that they don't currently read the school magazine. This may be because it's not really relevant to them or the stories inside don't really interest them. The data further on in this post helps back up this theory.

All of the people which I asked did not like the stories inside the current college magazine this may be because the stories aren't really related to their age group or the stories which are usually included in the magazine do not interest them. Also a third of the people which I asked do not like the layout this may be because the cover is poorly designed or the layout of certain stories or pages in general.

Two thirds of the people which I asked would consider reading the college magazine if it was better and the other third said they would read it if it was made better. To make the magazine better the design the of the cover and contents page could be changed , the  name and masthead could be changed to make the name sound "cooler" as the magazine is aimed at the target audience of young college students, the layout could be made much simpler, the colours could be changed to colours which are generally popular with young people and the vocabulary could be changed so it is aimed at a younger audience.

The main genre that people like is fashion but apart from that all other genres had an even number of people. This suggests that the magazine should include all sorts of stories from different genres bout possibly prodominantly fashion.

My data shows that the majority of people would be willing to spend £1-2 on a college magazine so the magazine should be low in price.